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I’m so excited that I was chosen to participate in a curated online exhibition at Papernstitch, a site where artists and makers are able to showcase their goods in a hand-selected community.

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Cat, from Polarity and Uncorked, has partnered with several Etsy artists to feature their work on her Artist’s Series jewelry. I am so excited and honored to be included in that group of talented artists with my own set of lockets.

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The initiative for the SmartZip™ design came from 4 a.m. diaper-changes and “please just go back to sleep” prayers. Amazingly, a sleep-deprived brain was able to come up with a solution: a baby sleeper with a two-way zipper, giving easy access to both ends. After doing a patent search, everyone was amazed that no one had thought of it before.

In 2007, WAHM Cynthia Wise set out to create an innovative clothing company for infants and children. Shortly after designing the initial sleeper, she engaged with a clothing manufacturer to create a test product. It was during his time that Cynthia first devised the patent-pending SmartZip™ Sleeper, an infant clothing product to help make parent’s diaper changing days and nights a little easier. The SmartZip™ Sleeper is footed sleeper with a two-way zipper. It unzips from the top like conventional sleepers, but also has a zipper pull at the ankle allowing you to unzip for access to the bottom only when changing a diaper.

I partnered with Cynthia Wise to help her launch the Hello World Clothing Company™ brand. At the outset of our collaboration, we set about to create a clothing company brand that told a consistent and inspiring story at every consumer touchpoint. It was my goal to harness the competitive advantage of her sleeper design.

Most significantly, her personal experience enthused her to create a clothing brand that would promote friendliness and a network in society by encouraging people to say Hello. Eventually, the clothing company would allow her to build a philanthropic foundation that donates to children’s charities. Because Cynthia really wanted to create a social network around her future charitable foundation, she saw the clothing company as a way to help people to “say hello” and interact with her and the world around them. Her goal was to start a conversation with her clothing. Thus, we called her company “Hello World”.

Once Hello World Clothing Company™ became a reality, I partnered with Lindsey Hockman and Miranda McCage to provide blogging and social media consultation in order to introduce her to the world of mommy blogging. We pointed her toward a few key blogs, including Dooce.com for examples of well-written content. We also suggested she send products to key bloggers in order to get her company name out there.

Yesterday, Hello World saw the success of more than a 2-year long ideation, manufacturing and branding journey. Hello World was prominently featured on Dooce.com, the leading example of a well-written personal blog about motherhood. Dooce is ranked 26th on Forbes’ list of the most influential women in media. As a result of publicity, there has been an almost 1,325% increase in site traffic. The sales have been non-stop for 3 days.

Congratulations to Cynthia Wise and the Hello World Clothing Company™. It is a pleasure to see Hello World getting recognition for it’s innovative and functional clothing.

Why not say hello to your own SmartZip™ Sleeper at the Hello World Clothing Company™ website.

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A set of handpainted drawer pulls at the imwithsully Etsy store.

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Princess Haylee was in the midst of a major effort to brand itself as a top boutique hairbow artisan. With the goals in mind, we reviewed other handmade bow artisans to compare overall image. The competitive analysis provided valuable information about Princess Haylee’s strengths compared to its competitors and provided the essential building blocks for the subsequent design and tagline.

Because the direct mail pieces worked so well, several offline boutiques and salons are now offering the Princess Haylee line of hairbows and accessories in West Virginia. And just this week, the Princess Haylee Etsy store was launched.

So, the question is… did YOU evaluate your competition before designing your brand? Or are you turning away your Etsy visitors with your generic unbranded banner? Give me a shout if you’d like a professional brand instead of a banner.

Color by COLOURlovers

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After the resin has been poured over the painting, the most time consuming part of the process is making sure there are no bubbles or dust particles.

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A sentimental portrait frozen in time. The painting defines sentiments and thoughts by visible forms and colors. Painting holds the middle place between sculpture that we can see and touch, and music that we can neither see nor touch. – Charles Blanc, The Grammar of Painting

Print on wood plaque, art print and iPhone Gelaskin available on Etsy.

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