About

My history of designing usable, interactive solutions is extensive. I have spent the last few years as a senior level professional in the following areas: advertising, interactive, multimedia, and marketing.

Skills / Qualifications

• Have directed/managed multi-disciplinary creative teams in the production of Internet and multimedia products, and have worked in multi-disciplinary teams that included producers, artists, designers, writers, and engineers.
• Strong creative and conceptual vision for multimedia, and the ability to execute high quality integrated interactive communications against strategic business objectives.
• Have demonstrated the ability to ment
• or and guide other graphic designers.
• Mastery of project concept creation, site architecture, user-interface specification, functionality specification, usability and interactive design.
• Funtional graphic design expertise.
  

My greatest strength is my ability to understand the specific needs of clients and work with them in partnership to develop customized, content-rich sites that are driven by strong design elements, cutting-edge functionality, and intuitive navigation.

In this industry, look and feel, layout, and identity are often presented to the client as a solution to their problems. In direct contrast, a good designer will always cite strategic objectives and user needs first. Without well-stated, measurable goals, marketing is purposeless.

I feel that a website should embody the client's mission for being online. A website should meet the client's communication goals for its target audience groups. A website should engage the targeted user with a suitable design presentation and easy navigation. My approach ensures a high level of brand consistency. A website should capture the content in a customized but flexible platform. Once the site concept is clearly articulated in an effective design framework, I continue to work in collaboration with the client to translate the design into the fully functional website.

Expertise Includes:

• Strategic Interactive Marketing Plans
• Proposals/Estimates
• Online Competitive Analysis
• Website Audits/Usability Evaluations
• Information Architecture/Planning
• Creative Art Direction (print, web, interactive, photography, and video production)
• Concepts
• Graphic Design
• Illustration (traditional and digital)
• Corporate Identity
• User Interface Design
• Blog Solutions
• Online Advertising/Rich Media
• Flash Design and Animation
• Front End Web Development (XHTML/CSS/Flash)
• Search Engine Optimization (SEO)
• Search Engine Marketing (SEM)
• Usability Testing
• Case Studies
• Process Documentation/Style Guides

E-mail me with your questions at kcoles@sbcglobal.net.